Mobile Marketing Can Grow Sales

How To Grow Sales With Mobile Marketing:

For marketers and companies alike, technological changes can be intimidating, and this goes for mobile marketing. However, the good news is that using mobile marketing for your business is quite easy to do once you get the hang of it.

8 Main Tools

When applying mobile marketing, there are only eight main tools that you need to learn about. These tools would be: mobile websites, mobile banner ads, SMS, mobile apps, mobile paid search, near field communications and 8, location-based marketing, and QR codes.

With the amount of potential customers that have mobile devices nowadays, not having a mobile site to market your business can cost you dearly. The importance of a mobile ready website was covered in a previous post. If you are a business who uses a web design firm or ad agency, they are probably already working on designing your mobile website. If you are a blogger or smaller business, there are many easy tips that you can read online to learn how to set up your mobile site.

Google provides a special tool that allows you to test your mobile site. This tool will help show you how your site will render on various operating systems. It will also provide tips on how you can improve on the functionality of your mobile site. This is very important because how your customers perceive your site can make a difference in potential sales.

Offer a Bonus or Reward for Your Mobile Visitors.

Try to add a fun reward on your website. Giving your mobile website visitors something that is fun and engaging will help keep people returning, as well as encouraging them to share your site with others. Remember, "shares" and "likes" are basically a currency now, for they can help bring more traffic to your site. Offering them a special mobile coupon or a mobile trivia game can do the trick.

Optimize your website using mobile specific keywords. Try to add in keywords that people will be using to search for your content. An example of this would be using location-based keywords, such as the name of a street if you are a restaurant or business that would have mobile customers driving to your door.

QR Codes are a Quick and Easy Way to Distribute Information.

Learning how to generate a QR code for your business can be incredibly important. These codes can be used to engage your customers. Right now there are code generators online that you can use by just copying and pasting your URL into the code generator.

Use your QR code as much as you can. If you do mobile marketing webinars, put it into the presentation. Give the first person to scan the code some sort of prize.

Create a QR code that has all your contact information. Put this code on your business card. This allows people who scan your card to have all your business contact information by providing them with a link to your website or blog.

If you want to be very creative, you can make a YouTube video greeting and link it to a QR code for your website. People will scan the code you provide and receive a video greeting that will ideally present with a special coupon or discount offer.


Growing your sales using mobile marketing does not have to be as intimidating as some would think. It is a great way to market your business, and to get your message out to your customers. For more information of Mobile Ready Websites - click HERE

For more information on Mobile Marketing Done for You - click HERE

Tip on How to Prepare Your Website for Mobile Marketing

Effective Tips for Getting Your Site Prepared for Mobile Marketing:

With the growing use of mobile devices by consumers, businesses have had to realize that their websites are not always compatible with the smaller screens. It took a while for businesses to recognize that the small mobile screen on a smart phone or tablet has limited valuable real estate to generate greater profits for the company. Although the screen is much smaller than a traditional monitor on a computer or laptop, it still contains enough area to display important messages. The screen is even large enough that the message can be fully displayed without the need of zooming or scrolling on a small hand-held mobile device.

Remove any un-needed  extras or large files:

Preparing your site for your mobile marketing strategy campaign requires the need to remove any huge file, or extra, undesired copy. If your online visitors need to wait very long for a page to load, or if they are not able to locate the information they are seeking quickly, they will often leave the site, without ever viewing the mobile marketing message.

The easiest way any business can get ready and prepared for their mobile marketing strategy is to redesign their website to handle a mobile screen. The newly developed mobile-friendly version works better when designed solely around the latest HTML code. This might require the need to hire a developer that is highly fluent in the programming language. However, Google Mobile Optimizer is effective software that can help the company quickly transform their original website into a simple mobile version.

A Mobile Friendly Site Needs to Be Concise.

Adding text that is designed specifically for mobile technology is essential. You will need to write mobile-friendly content that will be included in your mobile version. Keep this highly valuable content very short, and consider delivering the message using scan-able bullet points instead of large paragraphs. Reading paragraphs on a mobile screen tends to be extremely challenging, and visitors often miss viewing the mobile marketing message altogether.

Make sure that any graphics displayed is small enough in design that it can quickly load. Mobile technology typically loads pages at a much slower pace than the traditional laptop or desktop computer. Anytime the viewer needs to wait for a significant amount of time for the page to load, he or she will likely just leave the site, and never view the marketing message.

It's a Good Idea To Give Your Users a Choice.

Instead of just abandoning your full version website to the mobile user, consider offering the user the ability to choose between the mobile version, and the full version as soon as they arrive at the site. This provides the opportunity where every visitor can quickly become familiar with the site that they enjoy, to obtain only essential information they are seeking. Realize that much of the valuable information was likely cut when creating the mobile version and the user could become quickly frustrated in the process, when they are not able to locate the data they want.

It is important to use all of the effective bells and whistles to the mobile site. However, it does not mean to overload the page. Anytime the visitor needs to page and zoom, or scroll just to get to the call to action, they might avoid it altogether.